Case Studies

A leading luxury skincare company approached Pixel Spade to overcome declining conversions and inconsistent brand perception across digital channels. Their Shopify site, originally built on a legacy theme, suffered from sluggish load speeds, unoptimised product structures, and a fragmented email strategy that failed to nurture repeat purchases.  

We began with a complete technical audit, benchmarking Core Web Vitals and isolating elements that impacted Largest Contentful Paint and First Input Delay. Our Shopify developers implemented a headless architecture using Hydrogen, combined with lazy loading for assets and a CDN-based image pipeline that cut load times by 42%. Structured data and product schema were added to enhance SERP visibility, while product pages were rebuilt with dynamic Liquid sections for modular scalability.  

Parallel to the technical overhaul, our performance team integrated Klaviyo for event-driven email automation. We built behaviour-based flows triggered by cart activity, post-purchase engagement, and time-to-reorder cycles. Each campaign was A/B tested for subject line CTR and deliverability, using Smart Send Time to optimise open windows.  

On the content side, Pixel Spade’s copywriting specialists restructured tone and narrative to align luxury storytelling with high-intent search semantics. Keyword mapping was embedded across on-page SEO elements, including meta titles and alt attributes, while maintaining a refined brand voice.  

The cumulative result was transformative: +61% sitewide conversion rate, +46% increase in average order value, +240% uplift in email engagement, and organic traffic growth of 78% within 90 days. More importantly, the brand reclaimed its premium market positioning , blending technical precision, aesthetic polish, and measurable commercial success.

A global hospitality group specialising in luxury villas and private retreats approached Pixel Spade to reduce reliance on OTAs and drive direct bookings through their own digital channels. Their previous campaigns were fragmented, with inconsistent tracking and underperforming creatives that failed to capture the brand’s experiential value.  

We began by rebuilding their tracking and data framework. Using GA4, Meta Pixel, and server-side event forwarding, we created a unified attribution model that could trace user interactions from initial impression to completed booking. Our paid media team developed a full-funnel campaign strategy across Instagram, Meta Display, and YouTube, leveraging audience segmentation based on travel intent, geography, and household income tiers. Dynamic creative testing allowed us to iterate ad sets rapidly — testing over 150 visual variations using Meta’s Advantage+ placements and automated rules to scale only top performers.  

Pixel Spade’s creative and branding division worked in parallel to craft a cohesive narrative across social and on-site experiences. We introduced cinematic video assets showcasing destination storytelling, and rebuilt landing pages in Webflow with optimised LCP elements, deferred JavaScript, and scroll-triggered animations to elevate user immersion without compromising performance.  

We then applied structured event tagging to monitor micro-conversions like itinerary downloads, enquiry submissions, and video views. These insights fed into machine-learning audiences that continuously refined ad delivery.  

Within three months, direct bookings rose by 280%, engagement across social media grew 73%, and cost per booking decreased by 41%. Display campaigns achieved a 4.1× ROAS, while brand search volume surged by 58%. The integration of technical precision with emotive storytelling enabled the hospitality group to transition from fragmented marketing to a scalable, data-backed performance engine that now operates at luxury market standards.

A premium fashion and lifestyle retailer partnered with Pixel Spade to recover from falling engagement rates, rising acquisition costs, and inconsistent creative performance across social and web platforms. Despite strong brand awareness, the client’s ad account structure lacked data segmentation, and on-site conversion tracking was incomplete, leading to unreliable performance insights.  

Our process began with a comprehensive analytics rebuild. We implemented GA4 enhanced eCommerce tracking, Meta Conversions API, and server-side event deduplication to establish a single source of truth for campaign attribution. Using this data foundation, Pixel Spade restructured paid social campaigns on TikTok, Instagram, and Display networks — separating cold, warm, and retention audiences while applying tiered bid caps and Advantage+ placements to automate scaling. Over 120 creative variations were tested through TikTok Spark Ads, balancing UGC storytelling with premium brand polish to identify the optimal content-to-conversion ratio.  

Meanwhile, our CRO team conducted a granular site audit using Hotjar heatmaps and Google Optimize multivariate tests. This analysis uncovered key drop-off points in the checkout flow, leading to UX improvements such as asynchronous validation, simplified navigation, and a streamlined payment gateway integration. These technical changes reduced checkout abandonment by 31%.  

In parallel, Pixel Spade’s design and copy teams unified the aesthetic across paid ads, landing pages, and email automations, reinforcing the brand’s identity through cohesive typography, colour, and tone.  

After rollout, TikTok campaigns achieved a 71% ROAS lift, Instagram sales rose 62%, and conversion rate increased by 51%. Display retargeting generated a 3.9× uplift in branded search queries. By blending technical optimisation, creative testing, and performance automation, the retailer now runs a data-driven marketing ecosystem that delivers consistent and profitable growth across every channel.

A fast-scaling retail e-commerce brand approached Pixel Spade to build a unified performance system that could sustain growth while lowering acquisition costs. The client’s campaigns were scattered across Facebook Ads, Google Shopping, and Email Marketing, with limited tracking integrity and no centralised attribution model. Their SEO structure was also under-optimised, causing organic traffic stagnation and poor crawl efficiency.  

Our engagement began with a full data audit. We rebuilt conversion tracking using GA4 and server-side event tracking to eliminate signal loss from iOS updates. Custom UTM frameworks and GTM event tagging were introduced across all platforms to capture every interaction, from ad impression to repeat purchase. With a clear data foundation, our media team restructured Facebook and Google Shopping campaigns around intent-based audience tiers, dynamic product feeds, and rule-based budget scaling.  

Pixel Spade’s SEO specialists executed a technical clean-up — compressing image assets via WebP, implementing hreflang tags for regional relevance, and fixing over 300 crawl anomalies that were blocking indexation. Meanwhile, our CRO team redesigned the checkout experience with asynchronous validation, embedded trust signals, and predictive search to reduce friction.  

On the retention side, we deployed automated Klaviyo flows using purchase frequency and AOV segmentation. These automations, paired with performance remarketing audiences, helped maintain consistent ROAS while deepening lifetime value.  

Within three months, the results spoke for themselves: +62% ROAS on Facebook, +58% on Google Shopping, and a 29% reduction in CPA. Organic sessions increased by 178%, sitewide conversion rate improved 51%, and email-driven repeat purchases rose 41%. The brand now operates an integrated acquisition and retention framework engineered for long-term scalability — with every channel aligned through technical precision, data transparency, and measurable ROI.

A boutique home décor brand approached Pixel Spade to expand internationally and resolve chronic performance inefficiencies across its Shopify store and Google Shopping campaigns. Despite strong demand, the brand was constrained by poor feed hygiene, limited localisation capabilities, and an outdated storefront that struggled to convert international traffic.  

Our first step was a full Shopify migration to a custom theme built with modular Liquid components and optimised for international scalability. We integrated multi-currency support, regionalised shipping logic, and localised schema markup to improve visibility in non-UK markets. Pixel Spade’s developers also implemented CDN caching and asynchronous image loading, reducing average page load time by 39% and improving Core Web Vitals across all mobile devices.  

On the paid media side, our performance team rebuilt the Google Shopping infrastructure from scratch. We implemented advanced product feed management using supplemental data layers, ensuring complete and accurate attribute coverage (GTINs, MPNs, and product categories). Campaigns were divided by product margin and demand signals, with smart bidding algorithms adjusted using seasonality modifiers and negative keyword sculpting. To strengthen international performance, we built country-specific Merchant Center feeds in EUR, GBP, and AED, optimised with native-language titles and shipping data.  

Pixel Spade’s creative and analytics specialists closed the loop by integrating GA4 enhanced eCommerce tracking, custom dashboards, and micro-event tagging to monitor every stage of the conversion funnel — from product impression to checkout completion.  

The results were definitive: conversions rose by 46%, international orders increased by 134%, and total sales climbed 85% within six weeks of deployment. By combining deep technical optimisation with a precise international growth framework, Pixel Spade turned a regionally successful décor shop into a scalable global eCommerce brand.

A rapidly growing health and wellness brand specialising in supplements and natural products turned to Pixel Spade to establish authority in a saturated market and recover from declining organic visibility. The brand’s Shopify storefront had limited technical SEO foundations, no structured PR strategy, and inconsistent branding across digital assets — all of which hindered its credibility and reach.  

Pixel Spade initiated a comprehensive technical SEO and brand rebuild. Our developers restructured the Shopify theme architecture for crawl depth optimisation, implemented JSON-LD schema markup for product and FAQ data, and created an internal linking hierarchy to improve semantic flow. Page load speeds were optimised using lazy loading and next-gen image formats, while Core Web Vitals were improved across all key metrics, reducing CLS and FID by more than 40%.  

Simultaneously, our SEO and Digital PR teams launched an authority-building campaign that positioned the brand as a trusted voice in the wellness space. We secured editorial features and backlinks from high-domain health publications using data-led content angles and medical expert commentary. Each article was crafted to target high-intent long-tail queries and E-E-A-T validation factors.  

On the creative side, Pixel Spade’s branding and copywriting specialists introduced a cohesive identity across packaging, website visuals, and email touchpoints. Product descriptions were rewritten to balance clinical accuracy with emotional appeal, while meta content was re-optimised for keyword density and readability.  

The results were significant: organic visibility rose by 186%, referral traffic from PR placements increased 170%, and eCommerce revenue grew by 58% within 90 days. The rebrand also achieved a 62% improvement in brand recall among existing customers. By combining technical SEO, Digital PR, and brand refinement, Pixel Spade transformed a mid-tier wellness store into a recognised, data-backed authority in its category.

A venture-backed fintech startup preparing for its Series A round partnered with Pixel Spade to strengthen user acquisition, refine its investor-facing messaging, and build a scalable digital framework for growth. The client faced multiple challenges: fragmented data tracking, high lead acquisition costs, and a lack of cohesive storytelling across campaigns and landing pages.  

Pixel Spade began by rebuilding the startup’s analytics and CRO infrastructure. We deployed a complete GA4 event structure, configured server-side tagging in Google Tag Manager, and integrated custom attribution models to map each touchpoint from ad impression to paid subscription. Our team then conducted a full UX audit using heatmaps, scroll tracking, and multivariate A/B testing to isolate drop-offs in onboarding and pricing pages. The resulting redesign included optimised form validation, session persistence, and simplified pricing architecture — improving paid plan adoption by 36%.  

In parallel, our content and strategy teams reshaped the startup’s digital presence. We created a new messaging framework focused on trust, compliance, and innovation, supported by CRO-tested landing pages. Pixel Spade’s Digital PR specialists launched a thought leadership campaign across fintech and investment outlets, securing over 200 backlinks and raising the brand’s domain authority by 19 points. Paid campaigns on Google Ads and LinkedIn were rebuilt using tiered bid strategies and audience layering based on company size, funding stage, and user intent.  

The outcome was immediate and measurable. Lead generation increased by 42%, cost per lead dropped by 27%, and qualified conversions grew by 54%. Investor interest rose in tandem, culminating in a successful Series A raise within months. The engagement proved how Pixel Spade’s mix of technical precision, strategic communication, and data-driven media execution can help fintech innovators scale confidently in competitive markets.

A mid-market B2B SaaS provider approached Pixel Spade to scale lead generation and streamline its marketing funnel across paid media, website, and CRM. The company was driving traffic through Google Ads but lacked attribution accuracy, cohesive messaging, and conversion-focused design — resulting in inconsistent cost-per-lead and poor pipeline visibility.  

Our team began by implementing a data-driven foundation. We restructured the client’s GA4 event taxonomy, integrated HubSpot tracking through server-side tagging, and connected CRM conversion events to Google Ads via offline import automation. This ensured every demo request and qualified lead was tracked back to the originating keyword or campaign. Pixel Spade’s data engineers then built a custom Looker Studio dashboard, visualising lead source, stage velocity, and campaign-level ROI to inform live optimisations.  

On the campaign side, our paid media specialists segmented Google Ads by intent tiers — top, mid, and bottom funnel — supported by SKAG (Single Keyword Ad Group) structures and responsive search ad testing. Conversion Rate Optimisation followed: we performed multivariate testing on landing page layouts, lead form length, and social proof placement using tools like VWO and Hotjar. Dynamic content modules were introduced via Webflow CMS to personalise messaging based on visitor segment, increasing relevance without added complexity.  

Pixel Spade’s copywriters refined ad and on-page messaging around ROI-driven language, simplifying complex SaaS features into outcome-based benefits. Combined with audience retargeting via LinkedIn and Meta, this full-funnel setup allowed sustained nurturing beyond first click.  

Within 90 days, conversion rates tripled while cost per lead dropped by 44%. Overall qualified traffic increased by 190%, and total lead volume rose by 3.1×. By unifying technical tracking, precise ad architecture, and conversion-led creative, Pixel Spade built the client a scalable acquisition system that continues to deliver predictable, compounding results.

A luxury real estate group specialising in prime international developments engaged Pixel Spade to enhance its digital storytelling, attract high-net-worth clients, and improve visibility across global property markets. The existing marketing ecosystem relied heavily on static visuals and traditional media placements, generating limited qualified enquiries and low digital engagement.  

Pixel Spade started with a deep-dive brand audit to redefine the client’s digital positioning. Our creative and strategy teams collaborated to craft a new visual narrative — one that communicated aspiration through experience, not just property. We developed cinematic video content using drone footage, architectural framing, and lifestyle-driven storytelling, all optimised for multiple platforms. These assets were distributed via Meta, YouTube, and programmatic video networks, with tracking enabled through event-based GA4 tagging and view-through attribution.  

To amplify brand authority, our Digital PR team secured coverage across top-tier publications including architectural, luxury lifestyle, and investment media outlets. Each placement was strategically optimised with do-follow backlinks, structured metadata, and geo-targeted anchor text to improve SEO visibility for high-value search terms such as “luxury real estate Dubai” and “investment properties Europe.”  

Social engagement strategy followed: Pixel Spade’s social media specialists implemented a paid and organic blend, using AI-assisted audience lookalikes to reach UHNW profiles across major metros. A consistent posting rhythm with narrative-driven captions and high-quality reels led to 1.2 million organic views within six weeks.  

The campaign delivered a 64% increase in qualified property enquiries and a 5.3× ROAS across paid channels. Beyond performance, the project repositioned the client as a lifestyle-driven luxury brand — where creative storytelling and technical precision merged to build lasting credibility among elite buyers and investors worldwide.

An international education platform partnered with Pixel Spade to rebuild its online infrastructure and expand visibility across multilingual markets. The brand’s existing WordPress setup lacked scalability, SEO structure, and tracking consistency. Organic visibility was declining, while video content and blog material were underperforming due to poor metadata, inconsistent schema, and missing cross-language optimisations.  

Pixel Spade’s team began with a complete technical redevelopment of the WordPress environment. We migrated the site to a lightweight, modular theme framework with server-side caching, asynchronous script loading, and CDN integration. This improved core performance metrics — reducing LCP and CLS by over 40% — while allowing for multilingual scalability. We then implemented WPML with hreflang tags, enabling seamless indexation of English and Spanish versions across international SERPs.  

Our SEO specialists mapped over 500 existing URLs, consolidating duplicate content and creating a semantic keyword structure for academic and career-related search terms. Structured data was deployed using JSON-LD for courses, reviews, and video lessons to improve SERP features. Simultaneously, we developed an advanced internal linking system powered by contextual anchor logic, ensuring that topic clusters could reinforce domain authority.  

Video storytelling became the cornerstone of engagement. Pixel Spade’s creative team produced an international series of short-form student stories and explainer videos, distributed through YouTube pre-roll and Meta placements. Each video was transcribed, subtitled, and optimised for video schema to boost discoverability.  

Within four months, organic traffic in Spanish-speaking regions grew by 162%, average session duration increased 72%, and over 210 new keywords entered top-three ranking positions. Lead submissions from content pages rose 49%, and brand search volume nearly doubled. Pixel Spade’s full-stack rebuild transformed the education platform into a technically robust, content-driven hub that now performs as strongly as it inspires.

A professional services consultancy specialising in financial advisory engaged Pixel Spade to generate higher-quality leads and implement a more predictable digital sales funnel. Their previous campaigns relied on fragmented Google Ads targeting, unoptimised landing pages, and a manual follow-up process that resulted in high lead drop-off rates and poor qualification consistency.  

Pixel Spade began by performing a complete audit of the firm’s marketing stack. We rebuilt Google Ads campaigns with a single-keyword ad group (SKAG) structure, applied responsive ad testing, and configured conversion tracking through GA4 and Google Tag Manager server-side tagging to ensure full-funnel attribution accuracy. Negative keyword sculpting and location-based bid adjustments were added to eliminate irrelevant clicks and maximise local lead quality.  

Next, our CRO specialists designed new landing pages tailored for each service vertical — each with heatmap-tested CTA placement, social proof reinforcement, and simplified lead forms that dynamically adjusted based on device type and user intent. Form validation and auto-fill features reduced submission friction, while HubSpot CRM integration enabled instant lead capture and qualification routing.  

Pixel Spade’s email automation team then deployed a three-stage nurturing workflow using behaviour-based segmentation. Prospective clients received tailored follow-up sequences triggered by specific actions, such as proposal downloads or webinar registrations.  

The results were measurable and sustained: cost per qualified lead dropped by 34%, call volume from paid campaigns increased 3.8×, and the firm booked 68% more meetings within the first 60 days. Improved data visibility also allowed their internal sales team to prioritise high-value opportunities more effectively. By combining technical advertising architecture, conversion-led design, and CRM automation, Pixel Spade transformed a reactive lead-generation setup into a predictable growth engine for professional services.

A multi-location restaurant chain partnered with Pixel Spade to modernise its online presence, increase direct reservations, and strengthen brand consistency across franchises. Despite a loyal customer base, their digital performance was limited by fragmented social media management, outdated branding, and booking systems that failed to convert mobile traffic effectively.  

Pixel Spade began with a full digital audit to assess each location’s visibility and technical setup. We implemented a unified data layer using GA4 with event-based tracking for menu views, booking clicks, and social interactions. Using this data, our strategy team developed a geotargeted ad framework combining Meta Ads, Google Local Campaigns, and influencer partnerships to reach high-intent diners within each restaurant’s radius.  

Our design team reimagined the brand’s identity with a clean, modern aesthetic applied consistently across all digital assets — from social templates and menus to on-site visuals. The web experience was rebuilt in WordPress with optimised schema for LocalBusiness and Restaurant entities, enabling higher rankings in Google Maps and “near me” searches. On mobile, we integrated OpenTable API booking widgets with deferred script loading to reduce load time by 38%, resulting in a smoother reservation experience.  

To maintain momentum, Pixel Spade established a social content rhythm focused on authentic behind-the-scenes storytelling and user-generated visuals. Posts were scheduled programmatically across platforms using dynamic geotags and AI-assisted caption generation for engagement optimisation.  

Within eight weeks, social followers grew by 42%, booking page conversions improved by 37%, and local search impressions increased 68%. The rebrand unified the customer experience across all venues and provided measurable ROI from every local campaign. Pixel Spade’s data-led, creative approach turned a traditional dining group into a digitally competitive, customer-centric brand that thrives both online and offline.

A well-established non-profit organisation approached Pixel Spade to improve its online donations and communicate its mission more effectively. The organisation’s existing website was outdated, lacked accessibility compliance, and failed to inspire emotional connection with visitors. Their brand identity also varied across channels, causing confusion and weakening trust among donors and partners.  

Pixel Spade began with a complete digital transformation strategy centred around user experience, accessibility, and performance. We rebuilt the website on WordPress using a custom lightweight theme optimised for accessibility (WCAG 2.1 AA compliance) and mobile responsiveness. Structured data for Organisation, Event, and Donation entities was implemented to enhance search visibility, while server-side caching and deferred loading reduced page load times by 45%.  

Our UX designers restructured the donation journey through data-backed testing. We integrated a streamlined checkout process with Stripe API for secure one-click payments and introduced recurring donation options. CRO experiments focused on CTA placement, contrast ratios, and simplified form fields, resulting in a 57% increase in completed donations.  

Simultaneously, Pixel Spade’s branding and copywriting teams unified the organisation’s identity across digital and print. A new colour palette, logo refinement, and mission-driven typography system were introduced alongside emotionally compelling copy that framed the organisation’s impact through human stories rather than statistics.  

Pixel Spade also launched a social amplification strategy, encouraging user-generated testimonials and implementing pixel tracking to remarket to website visitors across Meta and Google networks.  

Post-launch results included a 42% reduction in bounce rate, a 57% uplift in donation completions, and a 31% increase in returning donors. By merging accessible design, clear storytelling, and technical optimisation, Pixel Spade helped the organisation translate purpose into measurable digital growth — proving that empathy and engineering can coexist to create real-world impact.

A direct-to-consumer sportswear brand partnered with Pixel Spade to elevate its eCommerce performance, improve retention, and strengthen its digital brand identity. Although the company had a strong product offering, it faced high cart abandonment rates, inconsistent ad performance, and limited differentiation within a crowded fitness apparel market.  

Pixel Spade began by rebuilding the client’s Shopify store on a modular Liquid architecture optimised for performance and conversion. We introduced predictive search, asynchronous image rendering, and advanced schema markup for product, review, and availability data. Core Web Vitals improved across all key metrics, with mobile LCP reduced by 39% and CLS by 42%. A custom analytics setup was deployed using GA4 and Meta CAPI, enabling server-side event tracking for more accurate attribution.  

Our paid media team launched a full-funnel campaign structure on TikTok and Meta, combining audience segmentation with dynamic product feeds and Advantage+ placement testing. Over 200 creative variations were trialled — including influencer collaborations, athlete storytelling, and studio-quality motion clips — all tracked for engagement, thumb-stop ratio, and view-through conversions.  

To maximise customer lifetime value, Pixel Spade’s retention team implemented Klaviyo automation with segmentation based on purchase recency, order value, and engagement metrics. Post-purchase flows featured dynamic content blocks and referral incentives, while abandoned cart recovery was optimised through A/B-tested messaging sequences.  

Meanwhile, our video and design teams produced cinematic short-form videos to strengthen brand recall across paid and organic platforms. Each video was embedded with video schema and distributed through YouTube Shorts and TikTok Spark Ads, achieving high watch completion rates.  

Within 90 days, the brand recorded a 210% increase in monthly transactions, a 71% ROAS improvement on TikTok Ads, and a 41% boost in repeat purchases. Brand recall metrics rose 55%, and the company achieved its strongest quarter on record. Through data-led creative testing, technical precision, and lifecycle automation, Pixel Spade transformed the client’s performance marketing into a sustainable, long-term growth engine.

A fast-growing technology startup preparing to scale internationally partnered with Pixel Spade to establish a credible digital presence, attract investors, and generate high-quality B2B leads. The company’s previous website lacked technical optimisation, brand cohesion, and measurable analytics, while their paid campaigns suffered from poor attribution and inefficient spend distribution.  

Pixel Spade initiated the project with a full-stack rebuild of the startup’s website, focusing on performance, conversion, and scalability. We designed and developed a high-speed Webflow architecture using server-side rendering and lazy loading for media-heavy sections, cutting LCP by 48%. Custom schema markup for SoftwareApplication and Organisation entities was deployed, along with structured data for FAQs and reviews to improve SERP visibility. The site was also integrated with HubSpot CRM through API-based lead capture, enabling automated qualification and nurturing.  

Our CRO team implemented multivariate A/B tests across pricing, form placement, and CTA hierarchy using Google Optimize and Hotjar behaviour analysis. Findings informed a simplified funnel that increased on-page engagement by 57% and reduced drop-offs by 33%. Meanwhile, Pixel Spade’s SEO and content teams restructured all core pages with strategic keyword mapping, metadata refinement, and semantic headings to target investor and enterprise audiences.  

Paid acquisition was rebuilt from the ground up. Using Google Ads, we introduced SKAG-based campaign segmentation, refined negative keyword lists, and layered intent signals through LinkedIn audience integration. Real-time dashboards were developed in Looker Studio, connecting GA4, HubSpot, and Ads data for precise reporting.  

The impact was significant: inbound leads increased by 228%, paid plan conversions rose 36%, and funding inquiries grew consistently month over month. Shortly after relaunch, the startup secured £2.4M in new investment. By merging technical engineering with strategic storytelling, Pixel Spade positioned the client as a category-leading innovator — proof that strong data architecture and brand communication drive scalable commercial outcomes.