Google Shopping Ads

Why Google Shopping Ads?

Google Shopping remains one of the most powerful and scalable acquisition channels for eCommerce brands. With intent-based audiences, visual product listings and smart automation, it bridges discovery and purchase seamlessly.

What this means for you:

Instant visibility: Put your products directly in front of ready-to-buy customers.
Optimised cost control: Maximise return through granular feed management and bidding strategy.
Sustainable growth: Turn every impression into a measurable sale through constant optimisation.

Precision Feeds & Smart Optimisation!

Product Feed Engineering

Dynamic Remarketing & Upsell Ads

Performance Max Integration

We build and refine your product feed from the ground up, ensuring every title, image and attribute meets Google’s best-practice standards. Optimised feeds mean higher visibility, stronger CTRs and lower CPCs.

Performance Max Integration

Dynamic Remarketing & Upsell Ads

Performance Max Integration

We merge Shopping with Performance Max campaigns to capture demand across Search, YouTube and Display while feeding your best-performing SKUs into algorithmic bidding for maximum reach and ROI.

Dynamic remarketing and upsell ads by expert Google Shopping Ads Agency London

Dynamic Remarketing & Upsell Ads

Reconnect with past visitors using dynamic remarketing that shows the exact products they viewed and complementary ones, to increase basket size and customer lifetime value.

Measurement and attribution setup by trusted Google Shopping Ads Agency in London"

Measurement & Attribution Setup

Dynamic Remarketing & Upsell Ads

From GA4 to enhanced conversions, we track every click, impression and sale, ensuring clean attribution and full visibility into what drives real revenue.

Google Shopping Ads Case Studies

Lifestyle Retail Brand

Home Décor eCommerce Store

A UK-based fashion retailer struggled with inconsistent ROAS and rising ad costs. Pixel Spade rebuilt their product feed, segmented campaigns by margin and introduced manual bidding controls. Within four weeks, ROAS increased 58%, CPA dropped 29% and their best-selling items achieved first-page visibility for the first time.

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Home Décor eCommerce Store

A premium homeware brand wanted to scale online without inflating spend. We launched Performance Max campaigns, optimised product titles and images and refined audience signals through GA4. The result were a 46% increase in conversions, 24% lower CPC and a noticeable boost in repeat purchase behaviour within eight weeks.

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Beauty & Wellness Brand

Home Décor eCommerce Store

Beauty & Wellness Brand

This D2C skincare company needed better visibility for its high-margin SKUs. Pixel Spade implemented a full feed rebuild, performance-tier segmentation and dynamic remarketing across existing customers. The campaign delivered a 4.2x ROAS, improved product visibility by 63%, and raised repeat purchase rate by 33% within two months.

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Campaign Architecture That Converts

Every high-performing Shopping campaign begins with intelligent structure. At Pixel Spade, we combine feed segmentation, bidding logic and creative optimisation to build scalable frameworks that turn visibility into profit.

We segment campaigns by product type, margin and performance to direct spend towards what converts best. Each segment uses tailored bidding strategies, from manual CPC control to automated Target ROAS models based on live data.

Our optimisation process focuses on search term audits, feed health, placement analysis and competitor benchmarking. This ensures every product serves the right user at the right price, no wasted clicks, no blind spending.

Weekly performance sprints and feed updates maintain freshness, accuracy and relevance, keeping your listings active and competitive even in fast-changing markets.

Google Shopping Agency in London Focused on Profit Not Click

Feed Health Audits

Bidding Strategy Refinement

We monitor feed errors, disapprovals and attribute quality daily to keep your products eligible and fully optimised across Google Merchant Center.

Bidding Strategy Refinement

We test manual, Smart and Target ROAS bidding to balance volume and efficiency, fine-tuning performance based on real conversion data.

Performance Dashboards

Bidding Strategy Refinement

Conversion Tracking Accuracy

Live dashboards visualise CTR, CPC, ROAS and revenue across all products, making performance transparent and decisions fast.

Conversion Tracking Accuracy

Every purchase, add-to-cart and checkout action is tracked with GA4 and enhanced conversions for clear ROI measurement.

Competitor Benchmarking

Conversion Tracking Accuracy

Automation with Oversight

We analyse pricing visibility and impression share to adjust bids strategically and out-rank competitors.

Automation with Oversight

Conversion Tracking Accuracy

Automation with Oversight

We harness Google’s machine learning while maintaining manual control, ensuring smart automation never sacrifices profitability.

Our Google Shopping Growth Framework

Flat vector magnifying glass and pie chart over shopping bag, Google Shopping Ads agency in London.

Product & Market Discovery

Feed Creation & Optimisation

We audit your store, audience and competitors to identify high-value SKUs and category opportunities before launch.

Flat vector document and pencil icon beside shopping bag — Google Shopping Ads agency in London.

Feed Creation & Optimisation

We build structured, enriched feeds with optimised titles, attributes and imagery for stronger ad rank and conversion.

Flat vector shopping & analytics icon with bar chart & checkmark, Google Shopping Ads agency in Lond

Tracking & Analytics Setup

Feed Creation & Optimisation

Campaign Build & Segmentation

GA4, Merchant Center and conversion tags are aligned to measure every sale, click and source accurately.

Flat vector flowchart and arrow icon beside shopping bag — Google Shopping Ads agency in London.

Campaign Build & Segmentation

We create granular campaign structures split by brand, category and profitability for precise budget allocation.

Flat vector bar chart and rising arrow beside shopping bag — Google Shopping Ads agency in London.

Optimisation & Scaling

Campaign Build & Segmentation

Partnership & Performance

Weekly feed updates, A/B bidding tests and audience refinements push winning products while controlling CPA.

Flat vector handshake and shopping bag icon — Google Shopping Ads agency in London.

Partnership & Performance

Campaign Build & Segmentation

Partnership & Performance

Working with Pixel Spade means clarity, communication and commitment, full transparency, proactive reporting and a focus on sustainable revenue growth.

Tansparent Packages to meet your needs

STARTER: £950/mo

GROWTH: £1,950/mo (Most Popular)

Included Hours: 15 hrs+ / month

Ideal for: Small businesses testing digital marketing channels

PPC or SEO or Email Marketing (choose one)

Keyword and audience research

Campaign setup & optimisation

Ad copywriting and creative direction

Basic analytics tracking

Monthly performance report

Email support

Term: 3 months

Meetings: Fortnightly

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GROWTH: £1,950/mo (Most Popular)

Included Hours: 30 hrs+ / month

Ideal for: Growing brands looking to scale lead generation & visibility

PPC and SEO or Email Marketing (choose two)

Email campaign setup or nurture flow

Conversion rate optimisation (CRO) test plan

Ad copywriting, creative testing & A/B variations

Advanced analytics setup (GA4, Tag Manager)

Bi-weekly performance reports & strategy calls

Dedicated Account Executive

Term: 3 months

Meetings: Fortnightly

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SCALE: £3,950/mo

GROWTH: £1,950/mo (Most Popular)

CUSTOM: Bespoke Pricing

Included Hours: 45 hrs+ / month

Ideal for: Established businesses ready for full-funnel performance management

PPC, SEO and Email Marketing

Creative ad and video content

Full funnel and remarketing strategy · Bespoke analytics dashboard

Advanced split-testing and multi-channel optimisation

Weekly optimisation & strategy sessions

Conversion rate optimisation program

Senior Account Manager oversight

Term: 6 months

Meetings: Weekly

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CUSTOM: Bespoke Pricing

GROWTH: £1,950/mo (Most Popular)

CUSTOM: Bespoke Pricing

Included Hours: 75+ hrs / month

Ideal for: Companies seeking tailored, always-on digital growth.

Full mix of PPC, SEO, Email & Analytics

Dedicated strategist & support team

AI-enhanced performance insights & automation

Custom reporting dashboards

Integration with CRM and internal systems

Cross-channel testing and creative collaboration

Priority access to senior specialists

Term: 6 months+

Meetings: Weekly or bespoke

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Frequently Asked Questions

Please reach us at hello@pixelspade.com if you cannot find an answer to your question.

How are Google Shopping Ads different from Search Ads?

Shopping ads are visual listings showing your product image, price and store name directly in search results ideal for eCommerce.

Do you manage the Merchant Centre setup?

Yes. We handle full setup, verification and product feed optimisation to ensure compliance and maximum visibility.

Can you run Shopping Ads alongside Search campaigns?

Absolutely. Running both provides full-funnel coverage, Shopping captures intent while Search protects brand and keywords.

How long does it take to launch?

Most accounts go live within 10 working days, including feed approval and tracking setup.

What if I sell internationally?

We can manage multi-country feeds and currency adjustments for global reach and ROI tracking across markets.

Do you create the product images or copy?

We advise on best practices and can assist with content optimisation, though product imagery typically comes from your store.

How do you measure success?

We focus on ROAS, CPA and revenue growth, not vanity metrics, all tracked through GA4 and live dashboards.

Can you integrate my eCommerce platform?

Yes, we work with Shopify, WooCommerce, Magento and custom builds via API or plugin integration.

What’s included in reporting?

You’ll receive clear insights on top-performing SKUs, CPC trends and audience data, with transparent monthly reporting.

Do Shopping Ads work for small stores?

Definitely, with the right structure, even smaller brands can achieve strong returns through precise targeting and optimisation.

Google Shopping Ads

Google Shopping Ads Agency in London

Why Google Shopping Ads?

Precision Feeds & Smart Optimisation!

Product Feed Engineering

Dynamic Remarketing & Upsell Ads

Performance Max Integration

Performance Max Integration

Dynamic Remarketing & Upsell Ads

Performance Max Integration

Dynamic Remarketing & Upsell Ads

Dynamic Remarketing & Upsell Ads

Dynamic Remarketing & Upsell Ads

Measurement & Attribution Setup

Dynamic Remarketing & Upsell Ads

Dynamic Remarketing & Upsell Ads

Product Ad Formats That Deliver Smart Shopping: Automated campaigns merging Shopping and Display to boost ROAS efficiently Performance Max: AI-driven reach across Search, YouTube and Discover for top-selling SKUs Dynamic Remarketing: Re-target shoppers with personalised product ads that convert

Google Shopping Ads Case Studies

Lifestyle Retail Brand

Home Décor eCommerce Store

Home Décor eCommerce Store

Home Décor eCommerce Store

Home Décor eCommerce Store

Home Décor eCommerce Store

Beauty & Wellness Brand

Home Décor eCommerce Store

Beauty & Wellness Brand

Campaign Architecture That Converts

Google Shopping Agency in London Focused on Profit Not Click

Feed Health Audits

Bidding Strategy Refinement

Bidding Strategy Refinement

Bidding Strategy Refinement

Bidding Strategy Refinement

Bidding Strategy Refinement

Performance Dashboards

Bidding Strategy Refinement

Conversion Tracking Accuracy

Conversion Tracking Accuracy

Conversion Tracking Accuracy

Conversion Tracking Accuracy

Competitor Benchmarking

Conversion Tracking Accuracy

Automation with Oversight

Automation with Oversight

Conversion Tracking Accuracy

Automation with Oversight

Ready to Turn Product Searches into Sales?

Our Google Shopping Growth Framework

Product & Market Discovery

Feed Creation & Optimisation

Feed Creation & Optimisation

Feed Creation & Optimisation

Feed Creation & Optimisation

Feed Creation & Optimisation

Tracking & Analytics Setup

Feed Creation & Optimisation

Campaign Build & Segmentation

Campaign Build & Segmentation

Campaign Build & Segmentation

Campaign Build & Segmentation

Optimisation & Scaling

Campaign Build & Segmentation

Partnership & Performance

Partnership & Performance

Campaign Build & Segmentation

Partnership & Performance

Tansparent Packages to meet your needs

STARTER: £950/mo

GROWTH: £1,950/mo (Most Popular)

GROWTH: £1,950/mo (Most Popular)

GROWTH: £1,950/mo (Most Popular)

GROWTH: £1,950/mo (Most Popular)

GROWTH: £1,950/mo (Most Popular)

SCALE: £3,950/mo

GROWTH: £1,950/mo (Most Popular)

CUSTOM: Bespoke Pricing

CUSTOM: Bespoke Pricing

GROWTH: £1,950/mo (Most Popular)

CUSTOM: Bespoke Pricing