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    • About
    • What We Do
      • All Services
      • Facebook Advertising
      • Instagram Advertising
      • Tiktok Advertising
      • Google Search Ads
      • Google Shopping Ads
      • Display Advertising
      • International PPC
      • Microsoft Bing Ads
      • Organic SEO
      • eCommerce SEO
      • International SEO
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      • WordPress Development
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      • Copywriting
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      • Email Marketing
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    • Pricing Explained
Book a Strategy Call
  • Home
  • About
  • What We Do
    • All Services
    • Facebook Advertising
    • Instagram Advertising
    • Tiktok Advertising
    • Google Search Ads
    • Google Shopping Ads
    • Display Advertising
    • International PPC
    • Microsoft Bing Ads
    • Organic SEO
    • eCommerce SEO
    • International SEO
    • Digital PR
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    • WordPress Development
    • Website Design
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    • Branding and Logo Design
    • Email Marketing
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Book a Strategy Call
Conversion Rate Optimisation

Conversion Rate Optimisation Agency in London

Pixel Spade transforms website traffic into measurable revenue. Our Conversion Rate Optimisation service blends data analytics, behavioural insights and UX design to increase conversions, reduce friction and help your business grow efficiently. 

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Why Conversion Rate Optimisation?

  CRO is the science of making every visitor count. Our approach uses data psychology and design strategy to identify friction points test user experiences and maximise the return on every pound you spend driving traffic. 


What that means for you:

 

  • Higher conversion rates without increasing ad spend.
  • Continuous performance growth based on live user data.
  • Smarter websites built around customer intent. 

Behavioural Insight & Performance Engineering

Data analysis icon for conversion rate optimisation agency in London

Quantitative & Qualitative Data Analysis

Performance Tracking & Incremental Scaling

Quantitative & Qualitative Data Analysis

 We combine analytics heatmaps and session recordings to pinpoint where users hesitate or drop off revealing actionable insights that drive optimisation priorities. 

Hypothesis-Driven Experimentation

Performance Tracking & Incremental Scaling

Quantitative & Qualitative Data Analysis

 Our CRO experts build data-backed test strategies that focus on measurable improvements to conversion average order value and customer retention. 

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UX & Psychological Design Refinement

Performance Tracking & Incremental Scaling

Performance Tracking & Incremental Scaling

 We apply behavioural psychology principles focusing on cognitive flow trust signals and clarity to design experiences that naturally guide users to act. 

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Performance Tracking & Incremental Scaling

Performance Tracking & Incremental Scaling

Performance Tracking & Incremental Scaling

 Every experiment is monitored in real time. We scale proven wins across channels and devices to create sustainable and compounding revenue growth. 

Test, Learn, Refine & Win Advanced user journey analysis and A/B testing frameworks Design and content experiments grounded in behavioural data Continuous optimisation that compounds growth over time

Turning insights into measurable performance gains

Website Design Case Studies

Luxury Fashion Brand

Luxury Fashion Brand

Luxury Fashion Brand

 We redesigned checkout flow simplified navigation and introduced micro-interactions resulting in a 51% uplift in conversions within eight weeks. 

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Fintech App

Luxury Fashion Brand

Luxury Fashion Brand

 Using behavioural data we restructured onboarding and pricing presentation leading to a 36% improvement in paid plan adoption. 

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Healthcare Platform

Luxury Fashion Brand

Healthcare Platform

 We tested form layouts copy variations and CTAs achieving a 42% rise in qualified leads with lower acquisition costs. 

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Turning Data Into Decisions That Drive Revenue

Conversion Rate Optimisation is not guesswork it’s a precision process. At Pixel Spade we use advanced analytics user testing and psychological insight to improve how visitors interact decide and purchase on your site.


Our CRO framework begins with research and prioritisation. We identify high-impact areas using behaviour mapping scroll tracking and data segmentation ensuring every test is tied to revenue outcomes.


Once implemented we test iteratively from copy and layout to pricing and checkout structure measuring every variable until performance stabilises.


Finally we scale what works. The insights gained are applied across marketing funnels ensuring your entire digital ecosystem benefits from higher efficiency and stronger ROI.

Advanced CRO Solutions That Deliver Real Growth

Comprehensive User Journey Mapping

Heatmap & Session Recording Analysis

Comprehensive User Journey Mapping

 We analyse on-site user behaviour to identify friction points and optimise the journey from entry to conversion. 

A/B & Multivariate Testing

Heatmap & Session Recording Analysis

Comprehensive User Journey Mapping

 We run structured experiments on design content and CTAs to determine what drives real performance improvements. 

Heatmap & Session Recording Analysis

Heatmap & Session Recording Analysis

Heatmap & Session Recording Analysis

 Our team uses visual analytics to reveal exactly where users engage or abandon turning data into design clarity. 

Landing Page & Funnel Optimisation

Performance Reporting & ROI Tracking

Heatmap & Session Recording Analysis

 We refine landing pages and multi-step funnels to boost conversion rates and customer lifetime value. 

Behavioural & Cognitive UX Design

Performance Reporting & ROI Tracking

Performance Reporting & ROI Tracking

 Our CRO integrates behavioural psychology to improve decision-making flow trust and persuasion on every page. 

Performance Reporting & ROI Tracking

Performance Reporting & ROI Tracking

Performance Reporting & ROI Tracking

 Every optimisation is measured and reported with full transparency showing exactly how we increased your revenue. 

Grow Through Precision Optimisation. Convert More Spend Less

 We don’t just increase clicks we increase customers. Pixel Spade’s CRO specialists use real-world data and behavioural science to deliver measurable uplifts in conversion and revenue. Every decision is driven by insight not assumption. 

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Conversion Rate Optimisation Growth Framework

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Discovery by Understanding User Behaviour & Goals

Discovery by Understanding User Behaviour & Goals

Discovery by Understanding User Behaviour & Goals

 We review analytics user journeys and intent data to map your audience’s decision process and identify improvement opportunities. 

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Research by Analysing Patterns & Performance Gaps

Discovery by Understanding User Behaviour & Goals

Discovery by Understanding User Behaviour & Goals

 We use heatmaps surveys and analytics to define where users struggle and which optimisations will yield the greatest ROI. 

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Planning by Structuring Testing Roadmaps

Discovery by Understanding User Behaviour & Goals

Implementation by Executing Design & Copy Variations

 We create a structured A/B testing plan aligned with your KPIs focusing on quick wins and scalable long-term improvements. 

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Implementation by Executing Design & Copy Variations

Implementation by Executing Design & Copy Variations

Implementation by Executing Design & Copy Variations

 We develop and launch controlled experiments that test hypotheses with measurable outcomes. 

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Optimisation by Evaluating Results & Scaling Success

Implementation by Executing Design & Copy Variations

Optimisation by Evaluating Results & Scaling Success

 We analyse test data refine the experience and implement proven improvements across all digital touchpoints. 

Continuous optimisation partnership icon for conversion rate optimisation agency in London.”

Partnership by Sustaining Continuous Growth

Implementation by Executing Design & Copy Variations

Optimisation by Evaluating Results & Scaling Success

 We maintain momentum through ongoing analysis testing and optimisation ensuring growth compounds over time. 

Tansparent Packages to meet your needs

STARTER: £950/mo

GROWTH: £1,950/mo (Most Popular)

GROWTH: £1,950/mo (Most Popular)

Included Hours: 15 hrs+ / month


Ideal for: Small businesses testing digital marketing channels



  • PPC or SEO or Email Marketing (choose one) 


  • Keyword and audience research


  • Campaign setup & optimisation


  • Ad copywriting and creative direction


  • Basic analytics tracking


  • Monthly performance report


  • Email support


  • Term: 3 months


  • Meetings: Fortnightly





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GROWTH: £1,950/mo (Most Popular)

GROWTH: £1,950/mo (Most Popular)

GROWTH: £1,950/mo (Most Popular)

Included Hours: 30 hrs+ / month


 Ideal for: Growing brands looking to scale lead generation & visibility


 

  • PPC and SEO or Email Marketing (choose two)


  • Email campaign setup or nurture flow


  • Conversion rate optimisation (CRO) test plan


  • Ad copywriting, creative testing & A/B variations


  • Advanced analytics setup (GA4, Tag Manager)


  • Bi-weekly performance reports & strategy calls


  • Dedicated Account Executive


  • Term: 3 months


  • Meetings: Fortnightly



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SCALE: £3,950/mo

GROWTH: £1,950/mo (Most Popular)

CUSTOM: Bespoke Pricing

Included Hours: 45 hrs+ / month


Ideal for: Established businesses ready for full-funnel performance management


  • PPC, SEO and Email Marketing


  • Creative ad and video content


  • Full funnel and remarketing strategy  · Bespoke analytics dashboard


  •  Advanced split-testing and multi-channel optimisation


  • Weekly optimisation & strategy sessions 


  • Conversion rate optimisation program


  •  Senior Account Manager oversight


  • Term: 6 months


  • Meetings: Weekly

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CUSTOM: Bespoke Pricing

GROWTH: £1,950/mo (Most Popular)

CUSTOM: Bespoke Pricing

Included Hours: 75+ hrs / month


Ideal for: Companies seeking tailored, always-on digital growth.



  • Full mix of PPC, SEO, Email & Analytics


  • Dedicated strategist & support team


  • AI-enhanced performance insights & automation


  • Custom reporting dashboards


  • Integration with CRM and internal systems


  • Cross-channel testing and creative collaboration


  • Priority access to senior specialists


  • Term: 6 months+


  • Meetings: Weekly or bespoke

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Book a call

Frequently Asked Questions

Please reach us at hello@pixelspade.com if you cannot find an answer to your question.

We use analytics heatmaps and user journey data to locate drop-offs slow points or confusing design elements affecting conversion.

Yes. Access to analytics heatmaps and CMS allows us to evaluate real user behaviour and create a data-led optimisation strategy.

Initial test results typically appear within 4–6 weeks depending on traffic volume and test complexity

No. CRO benefits any website with measurable actions from SaaS trials to lead forms sign-ups or enquiries.

Yes. We set up manage and analyse all experiments using tools like Google Optimize Hotjar or VWO.

Every test provides insight. Even non-winning tests refine our understanding helping us identify more effective solutions.

Our CRO methods are SEO-safe. We optimise structure and UX without altering search engine accessibility or performance.

Yes. We collaborate directly with your dev team to ensure tests and improvements are deployed seamlessly.

Absolutely. Checkout and pricing optimisation are among the highest-impact CRO areas for most clients.

Yes. We provide ongoing optimisation retainers to ensure your website keeps improving with evolving user data.

What our Clients say!

Unlock Hidden Revenue With CRO. Book a strategy call

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