Microsoft Bing Ads

Why Microsoft Bing Advertising?

Microsoft Ads (Bing) gives access to over 1 billion monthly searches, often from professional, higher-income users with stronger purchase intent. It’s a channel built for smart advertisers who want to scale efficiently while lowering competition and cost.

What that means for you:

Lower CPCs: Reduced competition means better ROI per click
High-Intent Audiences: Reach decision-makers and professionals ready to convert
Cross-Device Reach: Engage users across Bing, Outlook, Edge, and MSN

Precision Structure & Intelligent Optimisation

flat vector icon of magnifying glass, globe and Bing analytics chart for a Bing Ads agency in London

Campaign Landscape Analysis

Automated Learning & Bid Refinement

Audience & Device Segmentation

We analyse Bing search volumes, keyword intent and cost variance to identify profitable opportunities across regions before launch, ensuring maximum ROI from day one.

Audience & Device Segmentation

Automated Learning & Bid Refinement

Audience & Device Segmentation

Our campaigns target high-value users across Bing, Edge and MSN, segmenting by device type, demographic and professional intent for higher engagement and stronger conversion rates.

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Smart Campaign Architecture

Automated Learning & Bid Refinement

We build campaigns around match types, ad groups and bid strategies tailored to Bing’s ecosystem, maintaining tight control over spend, quality score and click efficiency.

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Automated Learning & Bid Refinement

Using Microsoft’s AI bidding tools and real-time performance signals, we dynamically optimise keywords, placements and timing to prioritise top-performing audiences.

Microsoft Ads Case Studies

E-commerce Retailer

Travel Services Company

E-commerce Retailer

A fashion brand shifting from Google to Bing saw a 46% ROAS uplift and 33% lower CPCs in six weeks. We optimised feed data and deployed audience ads to capture high-intent desktop traffic.

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B2B Tech Provider

Travel Services Company

E-commerce Retailer

After refining match types and bid strategies on Bing, a SaaS firm achieved 40% higher lead quality and 28% more conversions, leveraging Microsoft Audience Network for extended reach.

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Travel Services Company

Using geo-targeted search and dynamic remarketing, a luxury travel firm increased booking volume by 3.2x and cut CPA by 35%, with steady growth across English-speaking markets

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Scalable Microsoft Advertising Strategies That Perform

Success on Microsoft Ads requires precision, structure and insight, not just copy-pasting Google campaigns. At Pixel Spade, we craft Bing-first frameworks that leverage intent data, audience signals and device patterns to convert high-value searchers efficiently.

We structure campaigns by audience type, region and device, adapting ad copy, extensions and bidding logic to Bing’s ecosystem. This ensures your message stays consistent while tapping into unique Microsoft placements across Edge, MSN and Outlook.

Our optimisation system tracks search trends, cost differentials and conversion behaviour across desktop and mobile. With these insights, we refine bids, budgets and creative variations in real time to capture qualified leads at lower CPAs.

Continuous performance tuning keeps every campaign sharp, new ad tests, smarter automation and adaptive audience layers aligned with Microsoft’s evolving network, driving sustainable reach and measurable growth.

Performance Across Platforms

Cross-Network Attribution

Contextual Creative Optimisation

Cross-Network Attribution

We track performance across Microsoft Search, Audience Network and partner sites, giving full visibility into every click, impression and conversion source

Smart Market Bidding

Contextual Creative Optimisation

Cross-Network Attribution

Automated bid adjustments use live Bing data and competitive insights to adapt spend across geographies for consistent ROI

Contextual Creative Optimisation

Our ad creatives are refined to match audience mindset, device behaviour, and content environment for stronger engagement

Unified Multi-Region Analytics

Contextual Creative Optimisation

Central dashboards combine performance from all territories, allowing instant performance comparison and smarter decision-making

Dynamic Budget Efficiency

Unified Multi-Region Analytics

Dynamic Budget Efficiency

Budgets flex in real time based on CPA, conversion velocity, and regional cost trends to maximise efficiency

Performance Testing

Unified Multi-Region Analytics

Dynamic Budget Efficiency

We A/B test across audience types, regions and placements to reveal scalable insights that elevate campaign precision

Our Bing Growth Framework

flat vector icon of globe and magnifying glass for a Bing Ads agency in London

Platform Discovery & Audience Insight

Tracking Accuracy & Infrastructure Setup

We analyse your Bing performance potential by examining search volume, competition and audience intent across Microsoft’s ecosystem to uncover profitable opportunities

Icon of analytics graph & tracking tag symbolising Tracking Accuracy for a Bing Ads agency in London

Tracking Accuracy & Infrastructure Setup

Our team implements Microsoft Clarity, UET Tags, and GA4 tracking to ensure every click, conversion, and assisted sale is captured with precision

layered campaign structure and filters symbolising Segmentation for a Bing Ads agency in London

Segmentation & Campaign Architecture

Tracking Accuracy & Infrastructure Setup

Segmentation & Campaign Architecture

We build structured campaigns by audience intent, region and device type, tailoring bidding logic and ad groups for maximum visibility and control

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Creative Messaging & Ad Copy Design

Partnership for Long-Term Performance

Segmentation & Campaign Architecture

We craft high-converting ad copy, extensions and headlines specifically for Bing’s layout and user behaviour, optimised through A/B testing

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Launch, Optimisation & Scaling

Partnership for Long-Term Performance

Campaigns are launched with clear benchmarks, reviewed daily and refined weekly through keyword audits, bid adjustments and performance modelling

Flat vector icon of handshake & growth arrow symbolising Partnership for a Bing Ads agency in London

Partnership for Long-Term Performance

Working with Pixel Spade means ongoing communication, transparency and continual innovation to ensure Bing Ads deliver consistent, scalable growth

Tansparent Packages to meet your needs

STARTER: £950/mo

GROWTH: £1,950/mo (Most Popular)

Included Hours: 15 hrs+ / month

Ideal for: Small businesses testing digital marketing channels

PPC or SEO or Email Marketing (choose one)

Keyword and audience research

Campaign setup & optimisation

Ad copywriting and creative direction

Basic analytics tracking

Monthly performance report

Email support

Term: 3 months

Meetings: Fortnightly

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GROWTH: £1,950/mo (Most Popular)

Included Hours: 30 hrs+ / month

Ideal for: Growing brands looking to scale lead generation & visibility

PPC and SEO or Email Marketing (choose two)

Email campaign setup or nurture flow

Conversion rate optimisation (CRO) test plan

Ad copywriting, creative testing & A/B variations

Advanced analytics setup (GA4, Tag Manager)

Bi-weekly performance reports & strategy calls

Dedicated Account Executive

Term: 3 months

Meetings: Fortnightly

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SCALE: £3,950/mo

GROWTH: £1,950/mo (Most Popular)

CUSTOM: Bespoke Pricing

Included Hours: 45 hrs+ / month

Ideal for: Established businesses ready for full-funnel performance management

PPC, SEO and Email Marketing

Creative ad and video content

Full funnel and remarketing strategy · Bespoke analytics dashboard

Advanced split-testing and multi-channel optimisation

Weekly optimisation & strategy sessions

Conversion rate optimisation program

Senior Account Manager oversight

Term: 6 months

Meetings: Weekly

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CUSTOM: Bespoke Pricing

GROWTH: £1,950/mo (Most Popular)

CUSTOM: Bespoke Pricing

Included Hours: 75+ hrs / month

Ideal for: Companies seeking tailored, always-on digital growth.

Full mix of PPC, SEO, Email & Analytics

Dedicated strategist & support team

AI-enhanced performance insights & automation

Custom reporting dashboards

Integration with CRM and internal systems

Cross-channel testing and creative collaboration

Priority access to senior specialists

Term: 6 months+

Meetings: Weekly or bespoke

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Frequently Asked Questions

Please reach us at hello@pixelspade.com if you cannot find an answer to your question.

What makes Bing Ads different from Google Ads?

Bing Ads reach a unique audience across Microsoft Search, MSN, Yahoo and partner networks. They often have higher desktop engagement and lower CPCs, offering strong ROI for advertisers targeting professional demographics.

Is Bing Ads worth using if I already run Google Ads?

Yes Bing Ads complements Google campaigns by reaching users Google often misses. Many clients see 20–40 percent incremental conversions at a lower CPA when both platforms are used strategically.

How does Pixel Spade optimise Bing campaigns differently?

We focus on intent segmentation audience layering and device-specific bidding. Using Microsoft’s AI insights we refine ad copy and placement daily for consistent performance gains.

What industries perform best on Microsoft Advertising ?

B2B e-commerce finance travel and professional services tend to see the strongest Bing ROI thanks to higher desktop usage and a research-oriented audience.

Can you track conversions and leads accurately on Bing Ads ?

Yes we integrate Microsoft UET Tag GA4 and offline tracking pipelines ensuring full-funnel attribution across calls forms and purchases.

How much budget should I allocate to Bing Ads?

Most clients start by allocating 10–20 percent of their Google Ads budget. We scale spend only when performance metrics exceed target CPA or ROAS thresholds.

Do Bing Ads work internationally?

Absolutely Microsoft Ads support campaigns in over 200 regions with multilingual targeting and currency control allowing seamless global scaling.

How do remarketing campaigns work on Bing?

marketing lists build from your site traffic and CRM data letting us serve tailored ads to warm audiences across search and display placements.

What reporting do I receive from Pixel Spade?

You’ll get unified GA4 and Microsoft dashboard access with weekly summaries covering CTR CPA conversions and trend insights across devices and geos.

Why choose Pixel Spade for Bing Advertising?

We combine precise technical execution with creative strategy. Our Bing specialists manage setup optimisation and scaling end-to-end to ensure measurable long-term profit growth.

Microsoft Bing Ads

Microsoft Bing Advertising Agency in London

Why Microsoft Bing Advertising?

Precision Structure & Intelligent Optimisation

Campaign Landscape Analysis

Automated Learning & Bid Refinement

Audience & Device Segmentation

Audience & Device Segmentation

Automated Learning & Bid Refinement

Audience & Device Segmentation

Smart Campaign Architecture

Automated Learning & Bid Refinement

Automated Learning & Bid Refinement

Automated Learning & Bid Refinement

Automated Learning & Bid Refinement

Automated Learning & Bid Refinement

Ad Formats That Drive Action Responsive Search Ads: Microsoft’s AI tests multiple headlines to boost ad relevance & CTR Audience Ads: Engage users across MSN, Outlook & Edge with native visual placements Shopping & Vertical Ads: Showcase products with pricing & images directly in Bing search

Microsoft Ads Case Studies

E-commerce Retailer

Travel Services Company

E-commerce Retailer

B2B Tech Provider

Travel Services Company

E-commerce Retailer

Travel Services Company

Travel Services Company

Travel Services Company

Scalable Microsoft Advertising Strategies That Perform

Performance Across Platforms

Cross-Network Attribution

Contextual Creative Optimisation

Cross-Network Attribution

Smart Market Bidding

Contextual Creative Optimisation

Cross-Network Attribution

Contextual Creative Optimisation

Contextual Creative Optimisation

Contextual Creative Optimisation

Unified Multi-Region Analytics

Unified Multi-Region Analytics

Contextual Creative Optimisation

Dynamic Budget Efficiency

Unified Multi-Region Analytics

Dynamic Budget Efficiency

Performance Testing

Unified Multi-Region Analytics

Dynamic Budget Efficiency

Ready to Expand With Microsoft Ads?

Our Bing Growth Framework

Platform Discovery & Audience Insight

Tracking Accuracy & Infrastructure Setup

Tracking Accuracy & Infrastructure Setup

Tracking Accuracy & Infrastructure Setup

Tracking Accuracy & Infrastructure Setup

Tracking Accuracy & Infrastructure Setup

Segmentation & Campaign Architecture

Tracking Accuracy & Infrastructure Setup

Segmentation & Campaign Architecture

Creative Messaging & Ad Copy Design

Partnership for Long-Term Performance

Segmentation & Campaign Architecture

Launch, Optimisation & Scaling

Partnership for Long-Term Performance

Partnership for Long-Term Performance

Partnership for Long-Term Performance

Partnership for Long-Term Performance

Partnership for Long-Term Performance

Tansparent Packages to meet your needs

STARTER: £950/mo

GROWTH: £1,950/mo (Most Popular)

GROWTH: £1,950/mo (Most Popular)

GROWTH: £1,950/mo (Most Popular)

GROWTH: £1,950/mo (Most Popular)

GROWTH: £1,950/mo (Most Popular)

SCALE: £3,950/mo

GROWTH: £1,950/mo (Most Popular)

CUSTOM: Bespoke Pricing

CUSTOM: Bespoke Pricing

GROWTH: £1,950/mo (Most Popular)

CUSTOM: Bespoke Pricing