Pixel Spade

Why Facebook Ads?

Facebook (Meta) still offers one of the most efficient ways to grow revenue for SMEs and challenger brands. With unmatched reach, powerful intent signals and sophisticated optimisation, it’s the perfect channel to scale profitably when it’s planned and measured properly.

What that means for you

Efficient reach across audiences who look like your best customers.
Full‑funnel impact from awareness to repeat purchase.
Measurable ROI through clear tracking and reporting.

Crisp planning & weekly optimisated sprints

Audience Architecture

Measurement & Learning

Audience Architecture

Layered interest, lookalike and remarketing sets built from your data and Meta signals.

Creative Systems

Measurement & Learning

Audience Architecture

Thumb‑stopping UGC, motion graphics, carousels and statics built and tested in iterations.

Offer & Funnel Design

Measurement & Learning

Landing pages, lead forms and onsite CRO advice to raise conversion rate.

Measurement & Learning

Clean GA4/Tag Manager setup, events, CAPI, and testing roadmaps you can read at a glance.

Facebook Advertisement Case Studies

Retail E‑commerce Brand

Hospitality & Events Brand

Retail E‑commerce Brand

A UK‑based lifestyle retailer wanted to improve ROAS and reduce reliance on discount campaigns. By rebuilding their Meta structure, integrating CAPI and rolling out new UGC video ads, Pixel Spade achieved a 62% increase in ROAS within 8 weeks and cut CPA by 34%. The campaign also boosted returning customer rate through dynamic remarketing.

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B2B Service Company

Hospitality & Events Brand

Retail E‑commerce Brand

A professional services firm needed consistent, qualified leads. We introduced lead form campaigns with layered lookalike audiences and A/B tested ad copy. The result: a 3.1x uplift in lead volume and a 45% reduction in cost per lead in the first month, with 80% of conversions coming from new audiences.

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Hospitality & Events Brand

A regional hospitality group wanted to fill event bookings during off‑peak periods. Pixel Spade launched geo‑targeted video ads and messenger flows. Over 10,000 local impressions turned into 1,200 bookings in six weeks, achieving a 5.4x return on ad spend and a 22% increase in repeat bookings.

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Video Content That Converts

Video is the backbone of modern Meta performance. Our team produces short‑form clips, UGC edits, animations, explainers and product demos designed for the feed.

Every asset is optimised for hook rate, watch time, retention and click‑through, ensuring strong creative‑to‑conversion alignment.

We plan each video with clear goals, awareness, engagement or conversion and build multiple variants to test different hooks, formats and CTAs.

Data from Meta’s insights tools guides each iteration, allowing us to continually improve performance.

Our editors refine pacing, captions and aspect ratios for each placement (feed, story, reel), ensuring every frame earns attention and drives measurable ROI.

Results Driven by Data

Dynamic Product Ads (DPA)

Pixel & Conversions API (CAPI)

Display the exact products users viewed and related ones they’re likely to love, to increase ROAS and average order value.

Pixel & Conversions API (CAPI)

We install and validate all key events so Meta can learn and optimise accurately across browsers and iOS, protecting performance post‑privacy updates.

Advanced Audience Remarketing

Pixel & Conversions API (CAPI)

Lead Generation & Instant Forms

We segment visitors by engagement depth, showing tailored creatives and offers to re‑ignite interest and recover abandoned carts.

Lead Generation & Instant Forms

Performance Analytics & Optimisation

Lead Generation & Instant Forms

Launch high‑intent native forms with custom qualifiers and instant CRM syncs to convert prospects without leaving the platform.

Messenger & WhatsApp Funnels

Performance Analytics & Optimisation

Start real‑time conversations that shorten the sales cycle. Perfect for local services, events and appointment‑driven brands.

Performance Analytics & Optimisation

We track every step from CTR, CPA, ROAS to refine audiences, creative and budgets weekly. Transparent reporting show progress at a glance.

Our Proven Campaign Framework

Discovery & Planning

Tracking & Infrastructure

We analyse your brand, audience and unit economics to set measurable goals. This foundation aligns creative, targeting and spend around profit, not vanity metrics.

Tracking & Infrastructure

We build airtight tracking systems using GA4, Tag Manager and Meta Pixel/CAPI. This ensures accurate attribution and better data-driven decisions at every stage.

Audience Strategy

Tracking & Infrastructure

Creative & Content Development

We design full-funnel targeting plans,cold, warm, and hotwith tested audience layers, remarketing flows and lookalike scaling for maximum efficiency.

Creative & Content Development

Our creative team designs UGC, motion, and static assets optimised for feed behaviour. Each asset is tested across multiple hooks and CTAs for fast iteration.

Launch, Optimisation & Scaling

Creative & Content Development

Launch, Optimisation & Scaling

We launch with clear hypotheses, monitor daily and refine weekly. Campaigns evolve through rapid testing, budget reallocation and audience expansion.

Partnership & Performance

Creative & Content Development

Launch, Optimisation & Scaling

Working with Pixel Spade means collaboration, clarity and commitment. You get a dedicated account lead, proactive optimisation, creative support and transparent reporting, all focused on sustainable profit growth.

Tansparent Packages to meet your needs

STARTER: £950/mo

GROWTH: £1,950/mo (Most Popular)

Included Hours: 15 hrs+ / month

Ideal for: Small businesses testing digital marketing channels

PPC or SEO or Email Marketing (choose one)

Keyword and audience research

Campaign setup & optimisation

Ad copywriting and creative direction

Basic analytics tracking

Monthly performance report

Email support

Term: 3 months

Meetings: Fortnightly

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GROWTH: £1,950/mo (Most Popular)

Included Hours: 30 hrs+ / month

Ideal for: Growing brands looking to scale lead generation & visibility

PPC and SEO or Email Marketing (choose two)

Email campaign setup or nurture flow

Conversion rate optimisation (CRO) test plan

Ad copywriting, creative testing & A/B variations

Advanced analytics setup (GA4, Tag Manager)

Bi-weekly performance reports & strategy calls

Dedicated Account Executive

Term: 3 months

Meetings: Fortnightly

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SCALE: £3,950/mo

GROWTH: £1,950/mo (Most Popular)

CUSTOM: Bespoke Pricing

Included Hours: 45 hrs+ / month

Ideal for: Established businesses ready for full-funnel performance management

PPC, SEO and Email Marketing

Creative ad and video content

Full funnel and remarketing strategy · Bespoke analytics dashboard

Advanced split-testing and multi-channel optimisation

Weekly optimisation & strategy sessions

Conversion rate optimisation program

Senior Account Manager oversight

Term: 6 months

Meetings: Weekly

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CUSTOM: Bespoke Pricing

GROWTH: £1,950/mo (Most Popular)

CUSTOM: Bespoke Pricing

Included Hours: 75+ hrs / month

Ideal for: Companies seeking tailored, always-on digital growth.

Full mix of PPC, SEO, Email & Analytics

Dedicated strategist & support team

AI-enhanced performance insights & automation

Custom reporting dashboards

Integration with CRM and internal systems

Cross-channel testing and creative collaboration

Priority access to senior specialists

Term: 6 months+

Meetings: Weekly or bespoke

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Frequently Asked Questions

Please reach us at hello@pixelspade.com if you cannot find an answer to your question.

How much do Facebook ads cost?

Costs vary by audience, objective and competition. We benchmark CPC/CPA during discovery and set budgets to your CAC/LTV targets. You’ll always know what we’re aiming for.

Are Facebook ads still worth it after iOS changes?

Yes, if tracking is clean and creative is iterated often. With Pixel/CAPI and a test‑and‑learn roadmap, Meta remains one of the best channels for profitable scale.

Do you create the ad content?

Yes. We produce copy, design and short‑form video. We can also brief and edit UGC to match your brand.

How long to get live?

Most accounts launch inside 7–10 working days after onboarding and tracking sign‑off.

What if results aren’t there yet?

We agree clear milestones and review leading indicators weekly (CTR, CPC, CVR) so we can course‑correct quickly. If the channel isn’t right, we’ll say so and suggest a better route.

Is Facebook right for my business?

If your customers use Instagram or Facebook (they probably do), it’s worth testing. We’ll evaluate fit based on product, margin, AOV and sales cycle before recommending spend.

Facebook Advertising

Facebook Advertising Agency in London

Why Facebook Ads?

Crisp planning & weekly optimisated sprints

Audience Architecture

Measurement & Learning

Audience Architecture

Creative Systems

Measurement & Learning

Audience Architecture

Offer & Funnel Design

Measurement & Learning

Measurement & Learning

Measurement & Learning

Measurement & Learning

Measurement & Learning

Ad Formats That Win Image & Video: Carousels and short‑form video that grab attention & highlight benefits Shopping Formats: Collection & Advantage+ Shopping that personalise product feeds in real time Lead & Messaging: Native Lead Ads with qualifiers plus Messenger/WhatsApp to convert faster

Facebook Advertisement Case Studies

Retail E‑commerce Brand

Hospitality & Events Brand

Retail E‑commerce Brand

B2B Service Company

Hospitality & Events Brand

Retail E‑commerce Brand

Hospitality & Events Brand

Hospitality & Events Brand

Hospitality & Events Brand

Video Content That Converts

Results Driven by Data

Dynamic Product Ads (DPA)

Pixel & Conversions API (CAPI)

Pixel & Conversions API (CAPI)

Pixel & Conversions API (CAPI)

Pixel & Conversions API (CAPI)

Pixel & Conversions API (CAPI)

Advanced Audience Remarketing

Pixel & Conversions API (CAPI)

Lead Generation & Instant Forms

Lead Generation & Instant Forms

Performance Analytics & Optimisation

Lead Generation & Instant Forms

Messenger & WhatsApp Funnels

Performance Analytics & Optimisation

Performance Analytics & Optimisation

Performance Analytics & Optimisation

Performance Analytics & Optimisation

Performance Analytics & Optimisation

Ready to Take Your Brand Further?

Our Proven Campaign Framework

Discovery & Planning

Tracking & Infrastructure

Tracking & Infrastructure

Tracking & Infrastructure

Tracking & Infrastructure

Tracking & Infrastructure

Audience Strategy

Tracking & Infrastructure

Creative & Content Development

Creative & Content Development

Creative & Content Development

Creative & Content Development

Launch, Optimisation & Scaling

Creative & Content Development

Launch, Optimisation & Scaling

Partnership & Performance

Creative & Content Development

Launch, Optimisation & Scaling

Tansparent Packages to meet your needs

STARTER: £950/mo

GROWTH: £1,950/mo (Most Popular)

GROWTH: £1,950/mo (Most Popular)

GROWTH: £1,950/mo (Most Popular)

GROWTH: £1,950/mo (Most Popular)

GROWTH: £1,950/mo (Most Popular)

SCALE: £3,950/mo

GROWTH: £1,950/mo (Most Popular)

CUSTOM: Bespoke Pricing

CUSTOM: Bespoke Pricing

GROWTH: £1,950/mo (Most Popular)

CUSTOM: Bespoke Pricing